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Common website patterns: Sign up for newsletter Example workflow

· · 1 min read

Requirements Description A form is embedded or created on your website, asking users to submit their email address. Submitted responses are then stored in your email campaign system (e.g Mailchimp). Emails are designed and sent out from your email campaign system.

Common website patterns: Sign up for newsletter Example workflow

Requirements

  1. Website
  2. Form
  3. Email campaign manager (e.g Mailchimp)

Description

A form is embedded or created on your website, asking users to submit their email address.

Submitted responses are then stored in your email campaign system (e.g Mailchimp).

Emails are designed and sent out from your email campaign system.

Newsletter sign-up form headed Stay in touch, with an email field and Subscribe button

Sign-up confirmation: Thank you! Check your inbox for your free code.

Welcome email thanking the subscriber and giving their discount code

Ben Barin

Strategic & Technical Director at TBST Digital. Ben has spent over 13 years helping businesses across Australia get more from their digital presence — from architecture and development through to SEO, analytics, and long-term strategy. He writes about the things he sees working (and not working) in the real world.

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